Why We Focus on Casual Games

At HerbaVitaTov, our mission has always been clear: make games that bring joy to as many people as possible. That’s why we focus on casual games — accessible, engaging, and fun experiences that anyone can enjoy, anytime and anywhere. Here’s why this genre is at the heart of what we do.

Accessibility Without Barriers

Casual games remove entry barriers. You don’t need a gaming background, a powerful phone, or hours of free time. You can jump in during a coffee break, on the bus, or before bedtime. This simplicity allows us to reach a wider audience — from kids to grandparents — and create a shared gaming experience across generations.

Short Sessions, Long-Term Engagement

Casual games are designed for short, repeatable sessions — but when done right, they keep players coming back for weeks, even months. We love crafting experiences where a player says, “Just one more round,” and 30 minutes later, they’re still smiling. It’s about designing moments of quick fun that add up to long-term delight.

Creative Freedom in Simple Mechanics

Limitation often breeds innovation. Working within the casual genre challenges us to find depth in simplicity. A basic swipe mechanic can lead to surprisingly rich gameplay when paired with clever level design or satisfying feedback loops. This pushes us to be more creative, not less.

Data-Driven, Player-Focused Design

Casual games give us fast, measurable feedback. We can test a new mechanic, a level difficulty curve, or a reward structure and quickly see how players respond. This helps us continuously refine our games based on real user behavior, not guesswork — making each game better, smarter, and more enjoyable.

A Global Market We Believe In

The casual game market is massive and still growing. From hyper-casual hits to cozy puzzle adventures, this genre dominates app stores around the world. By focusing here, we place ourselves at the center of innovation and opportunity — and get to build games for millions of daily players, not just a niche audience.

Building Games That Make People Smile

In a world full of stress, pressure, and complexity, casual games offer a small escape. A way to unwind, smile, or feel a sense of achievement in just a few minutes. That emotional impact — no matter how small — is something we never take for granted. It’s why we do what we do.

Final Thoughts

Focusing on casual games isn’t just a business decision. It’s a creative choice, a mission, and a passion. At HerbaVitaTov, we believe in the power of simple fun — and we’re proud to keep crafting games that brighten people’s day, one tap at a time.